Turning Up the Volume of Philanthropy
Ten years ago, research on national giving trends highlighted the need to grow philanthropy in Central Texas and encourage emerging, next-generation donors to give. In response, philanthropist and volunteer Patsy Woods Martin convened nonprofit leaders from Austin Community Foundation, the United Way for Greater Austin, Junior League of Austin and the Association of Fundraising Professionals Greater Austin Chapter to respond.
In 2013, Austin Community Foundation helped launch what has become I Live Here, I Give Here’s best-known program: Amplify Austin. For that critical first year of the city-wide 24-hour giving day, the Foundation helped with planning, back-end administrative support, fund distribution, fundraising, and promotion.
For that critical first year of the city-wide 24-hour giving day, the Foundation helped with planning, back-end administrative support, fund distribution, fundraising, and promotion.
Five Amplify Austin giving days later, the Central Texas community has donated $35 million for more than 700 local nonprofits. Amplify Austin 2017 alone generated $9.8 million in donations, and an astounding 40% of all donations were from new donors to those nonprofits. Amplify Austin raises the public profile of nonprofits in our community, helps nonprofits tell their impact stories, connects emerging philanthropists with the causes they care about, and creates a new donor pipeline by making giving easy and accessible to all Central Texans.
Austin Community Foundation continues to offer support by sponsoring and promoting Amplify Austin, together helping Central Texans turn up on the volume on local philanthropy.